Social School Winnipeg - Go time Winnipeg


Wednesday, Oct 24, 2018


Gas Station Arts Centre
445 River Ave, Winnipeg


Marketers, entrepreneurs,
business owners & beyond
The Social School - unparalleled event

Social School Winnipeg will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2018 and beyond.

Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Manitoba’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom.


Manitoba’s most hands-on and up-to-speed social media and digital marketing conference.


Learn today’s most tactical trends and tips to grow your brand and expand your business.


Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.





Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:40am – MASTERCLASS: Social Media Strategy

Presented by Kelly Doody, The Social School – Prepare to learn about the marketing that matters in 2019 and beyond, properly audit your current social media platforms and presence, nail down the ideal themes and categories from which to create brilliant content for your social media, blog and more, and maximize your reach in the year ahead.

9:40-10:15am – MASTERCLASS: Killer Content

Presented by Laura Kloepfer, Think Shift – Gain imperative insight into the essential components of today's most compelling written and visual content, and weave captivating campaigns into your day-to-day posts.

10:15-10:30am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for some learns from The Facebook.

10:30-11:00am – FOUNDERS FIRESIDE: Instagram for Business

Featuring Amanda Buhse, Coal and Canary – Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:00-11:30am – LEARNING LAB: Facebook for Business

Presented by Jaimie Love, The Social School – Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

11:30am-12:00pm – LEARNING LAB: Search Engine Optimization

Presented by Alyson Shane, Starling Social – Get ready to finally find some clarity on the so-called beast that is SEO. This workshop will show you exactly what you need to know about on and off-page search optimization tools and the simple tactics you can immediately put to use, all without a team of snake oil-selling outsourced 'talent.' Time to get schooled, rise up the ranks and get found in search.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and catch our live guests at the breakout Q&A table of your choice!

1:00-1:30pm – TOOL BREAK: Content Planning & Automation

Presented by Charmaine Jennings, Strategic Charm Boutique – Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and how to measure, analyze and optimize it all.

1:30-2:00pm – THE ROUNDUP: Best of 2018 Campaigns, Content & Case Studies

Presented by Noella Andres and Well Curated – Get ready for a can't miss rundown of the world-class content and cutting-edge brands big and small that captivated our imaginations alonside our clicks, conversations and conversions over the past year, and how and where you can infuse the same creativity into your own modern marketing efforts.

2:00-2:30pm – LEARNING LAB: Brand Experience & the Future of Marketing

Presented by Morley (Tony) MacDougall, Brandish – Gain an integral understanding of customer-centric brand strategy, why marketing is broken and how progressive organizations turn to brand-first process to win customers and loyalty.

2:30-3:10pm – BREAKOUT BREAK: Elevate Your Pitch

Presented by Rhianna Saj, Direct Focus – Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement and elevator pitch through a game-changing guided exercise.

3:10-3:40pm – CREATORS FIRESIDE: Standout Storytelling

Featuring Zephyra Vun, anARCHI design and Winnipeg Design Quarter, and Kendra Magnus-Johnston, Twelvefold Collective and Fools + Horses Coffee – Learn what it takes to pull of unforgettable, indelible storytelling in the digital realm with this learning-packed lab, ideal for any business big or small.

3:40-4:00pm – THE RALLY: Ten Takeaways

Presented by Kelly Doody and Jaimie Love, The Social School – A rapid-fire summary of our favourite tips, tools, tactics and go-forward ideas, ripe for implementation and activation in your own business, no matter your budget, resources or realm. Ready, set, go!


Social School Winnipeg is SOLD OUT. But we’d love to work with you in our in-class or online programs, or see you when the event returns on Sept. 25, 2019!

Winnipeg 2018 - Phase 1 ticket sold out 2
Winnipeg 2018 - Phase 2 ticket sold out 2
Social School Winnipeg - Phase 3 sold out
Social School Winnipeg - Phase 4 sold out
Social School Winnipeg - Combo ticket sold out
Social School Winnipeg - Student tix sold out


Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Winnipeg will change the way you see the world, and the way the world sees your business.


We’re thrilled to bring a killer crop of local leaders, doers and disruptors set to grace the Social School Winnipeg stage, all of who have built entrepreneurial empires, made great digital waves and bootstrapped their way to marketing success.

Social School Winnipeg 2018- Amanda Buhse
Amanda Buhse
Co-Founder, Coal and Canary Candle Company

With extensive experience in concept development, design, branding and production across the retail, corporate and non-profit sectors, Amanda is a modern marketing force we are thrilled to welcome to the Gas Station stage.


Social School Winnipeg 2018 - Charmaine Jennings
Charmaine Jennings
Founder, Strategic Charm Boutique

Lover of social media, event planning and all things colourful, Charmaine blends strategic social marketing with brand storytelling, authenticity and personality for clients big and small.


Social School Winnipeg - Morley (Tony) MacDougall
Morley (Tony) MacDougall
Partner and Creative Director, Brandish Agency

Morley is an award-winning creative director who has worked in media, marketing and advertising for clients across the globe, articulating their unique value in ways that engage interest, provoke thought and inspire action.


Social School Winnipeg - Noella Andres
Noella Andres,
Creative Director and Virtual Rockstar, Well Curated

Noella steers the brilliant shop that is Well Curated Creative Agency, specializing in virtual assistant services and education for creative entrepreneurs through branding, graphic and web design, content creation, social media, email marketing, blogging, workshops and beyond.


Laura Kloepfer - Thnk Shift - Social School Winnipeg
Laura Kloepfer
Social Media Specialist, Think Shift

 At Think Shift, a leading strategic marketing agency in Winnipeg, Laura specializes in creating holistic social strategies for agriculture clients, while managing the day-to-day of agency life and a severe obsession with Dylan McKay (#dreamboat).


Social School Winnipeg 2018 - Zephyra Vun
Zephyra Vun
Founder & Owner, anARCHI design; Executive Director, Design Quarter Winnipeg

The Social School is honoured to feature anARCHI design founder and owner and Design Quarter Winnipeg executive director Zephyra in its 2018 live guest lineup, for a discussion around the role of design in storytelling and brand for the modern business big or small.

@anarchi_design   @designqwpg   

Social School Winnipeg - Alyson Shane
Alyson Shane
Founder & Owner, Starling Social

An esteemed online content publisher for more than 15 years, Alyson is the sought-after founder of Starling Social, a digital marketing agency specializing in social media management and copywriting services, and we’re thrilled to feature her in the Social School Winnipeg lineup.


Social School Winnipeg 2018 - Kendra Magnus-Johnston
Kendra Magnus-Johnston
Co-Founder, Twelvefold Collective; Co-Owner, Fools + Horses Coffee Company

Kendra is a business owner, project manager and once-upon-a-time academic that The Social School doesn’t know how they lived without. She is passionate about marketing, public relations and strategic communications consulting, and a bit of an entrepreneurial ninja to boot.

@twelvefoldco   @fhcoffee_

Social School Winnipeg - Rhianna Saj
Rhianna Saj
Digital Content Producer, Direct Focus Marketing Communications

As Digital Content Producer at Direct Focus, Rhianna dedicates her attention to navigating clients through the ever-changing social landscape – conducting audits, developing strategies, writing content, monitoring real-time engagement, measuring performance and beyond.


Social School Winnipeg - Isaiah J. Smith
Isaiah J. Smith
Operations & Social Media, Bronuts Donuts

Studied in media and visual anthropology, Isaiah manages social presence and brand identity through the communicative power of design, strategy and contemporary social trends to encourage brand growth, content creation and consistency through various business and community lead campaigns and projects.

@BronutsWPG  @LiterallyPrinceCharming

Jaimie Love - The Social School
Jaimie Love
Marketing & Community Manager, The Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed.


Kelly Doody - The Social School
Kelly Doody
Founder & CEO, The Social School

Kelly is a journalist-turned-diehard digital marketing junkie, and is deeply committed to connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.



Social School Winnipeg is proudly made possible with the help of our pals.

Gas Station arts centre - Social School Winnipeg
Social School Winnipeg 2018 - Twelvefold Collective
Social School Winnipeg 2018 - Fools and Horses Coffee
Social School Winnipeg - Univesity of Manitoba Marketing Association
Social School Winnipeg - Coal and Canary Candle Company
Social School Winnipeg - Khammy Phanthavong Photography
Social School Winnipeg - Ally Gonzalo
Social School Winnipeg - Bronuts
Social School Winnipeg - Mandi Rae Photography
Social School Winnipeg - 6 Degrees Photobooth
Social School Winnipeg - anARCHI design
Social School Winnipeg - Brandish Agency
Social School Winnipeg - Starling Social
Social School Winnipeg - Direct Focus Marketing Communications
Social School Winnipeg - Strategic Charm Boutique
Social School Winnipeg - Think Shift
Social School Winnipeg - Well Curated and Co.
Social School Winnipeg - Nonsuch Beer

Care to join the ride as a partner or sponsor? We’d love to have you!



There has never been a better time to invest in your brand and business