2 days to plan it, design it, launch it, own it.

Less talk, more action.
Less frustration, more knowledge.
Less expensive outsourcing, more empowered ownership.


A two-day dream for the website-building wannabe, The Social School's Website Launch Lab is an intensely guided two-day event that will have you learn everything needed to create and customize your very own spectacular site beginning on Day 1, right through to ringing the launch bell and sending your shiny new domain live by the end of Day 2. Grab your seat and see you in the Lab.

2018 DATES

January 23 & 24

June 13 & 14

Septemeber 20 & 21

Custom-built for today's savvy business owner, entrepreneur and marketing professional, The Website Launch Lab is one of a kind.


10 Simple Steps

The Social School's exclusive website building process is comprised of 10 steps over two days, making for an incredibly simple, straightforward and seriously fun experience from start to finish.

World-Class Learning

Start-to-finish coaching around the creation of a fully flushed out new website or blog that's ready to wow your customers, clients and prospects, and is all yours to own and update forevermore.

Pre-Build Planning

A series of guided pre-Launch Lab mapping, planning and strategizing exercises ensure you'll be laser focused on your site's purpose, goals and content before you begin the build.

Add-On's & Integrations

Bonus learns, tips, tools and techniques, and a customized go-forward plan to keep your all-encompassing marketing efforts full-steaming ahead.

Hands-On Support

Two full days in The Lab with non-stop learning and guided support from a roving team of professional web designers, copywriters, photographers and graphic designers.

Ready, Set, GO LIVE.

The fully supported tweaking, testing and launching of your custom-built website by 5pm on Day 2, with champagne toasting, of course. Woohoo!


Dust off that domain...

“Our roving team of website-building, domain-hosting, graphic-designing wizards will be the instructing, informing, inspiring light from start to finish, while our professional photographer, site designers, hosting experts and copywriting staff will be on hand to help snap your head shot, source your images, solidify your copywriting and send you live in the most beautiful, business-building way possible.”



A beautiful, modern and mobile responsive site built on the Squarespace 7 platform

Analytics & SEO

Built-in marketing tools and search engine optimization, and complete understanding of website analytics, traffic monitoring and insights dashboard


Social media, blog and e-mail marketing integrations, including e-news sign-up forms and live social feeds

Domain Set-Up

Simple email set-up, integration and custom domain porting and hosting if required

Complete Control

A content management system (CMS) site and custom backend dashboard, meaning updates, edits and additions are yours to control and manage, forevermore

Hands-On Support

Top to bottom training, tips and support materials to keep you in complete control of your new site

Unlimited Additions

Ability to add unlimited pages, products, text, photos, videos and special features


e-Commerce integration that allows for a fully-functioning storefront, online sales operations, robust reporting and detailed customer database, if needed

2-Day Build

16 hours of in-class learning and designing, and everything you need to build the site of your dreams


Website Launch Lab


COURSE DESCRIPTION A two-day dream for the website-building wannabe, this Launch Lab is an intensely guided event that will see attendees learn everything they...


Website Launch Lab Add-On #1 – Professional Headshot Package


Includes a 30-min session with a professional photographer, mini-gallery of images to select from, professional touch-ups and delivery of 3 high-res photos for use...


Website Launch Lab Add-On #2 – Professional Brand and Logo Package


Includes a brand brainstorm session with senior Social School strategist, custom logo development and the creation and delivery of your complete brand guide and...


Website Launch Lab Add-On #3 – Social Branding Kit


Includes the creation of 7 days worth of beautifully branded promotional graphics, resized for use across 3 different social media channels, as well as...


 Curious to see some of the websites that have come out of our Website Launch Lab? A few of our favourites include:
Small business sales and information-based website built from scratch and launched live in two days flat.
Professional creative portfolio site featuring categorized photo galleries and fully functioning online store.
Consulting services site, featuring a custom blog, social media integrations and online course offering.
Comprehensive entrepreneurial website featuring service offering, blog, social integrations and more.