SASKATOON

Social School Saskatoon 2019

WHEN

Wednesday, April 17, 2019
8:00am-4:00pm

WHERE

Broadway Theatre
715 Broadway Ave, Saskatoon

WHO

Marketers, entrepreneurs,
business owners & beyond

Social School Saskatoon 2019 will once again feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in the weeks, months and years ahead.

Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Saskatchewan’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom.

INDUSTRY EXPERTS AT YOUR DOOR

Saskatchewan’s most hands-on and up-to-speed social media and digital marketing conference.

ESSENTIAL MODERN MARKETING SKILLS

Learn today’s most tactical trends and tips to grow your brand and expand your business.

TOP STRATEGIES, TIMELY TOOLS

Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

7
AWESOME CITIES
63
HANDS-ON WORKSHOPS
72
LIVE INDUSTRY PROS
1400
LIKE-MINDED MARKETERS

AGENDA

Social School Saskatoon 2019 bl

5:00-7:00pm, Tuesday, April 16 – REGISTRATION & SOCIAL SCHOOL SASKATOON KICK-OFF PARTY

Swing by for an epic conference kick-off bash with plenty of treats, drinks and surprises. Pick up your welcome kit, mingle with your marketing cohorts and get ready for an unforgettable event the following day! *Please note this is an optional component of the conference, and if you can't make it, you are very welcome to check-in and pick up your pass the following morning onsite instead. Kick-off party location to be announced.

8:00-9:00am, Wednesday, April 17 – REGISTRATION & MORNING COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action. Location of registration and the remainder of the day: Broadway Theatre, Saskatoon

9:00-9:40am – DIGITAL MARKETING STRATEGY

Prepare to learn about the marketing that matters in 2019 and beyond, properly audit your current social and digital platforms and presence, nail down your standout themes from which to create brilliant content for your modern marketing efforts, and how to maximize your reach in the year ahead.

9:40-10:15am – KILLER CONTENT

Gain imperative insight into the essential components of today's most compelling written and visual content, from still photography to live video, animations and beyond, and how to weave captivating campaigns into your annual calendar and day-to-day posts.

10:25-10:40am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:40-11:10am – INSTAGRAM FOR BUSINESS

Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:00-11:30am – LEARNING LAB: EMAIL MARKETING

Prepare to hear unbridled, road-tested advice on the best campaign building, prospect nurturing, triggered sequencing and email automation practices around.

11:30am-12:00pm – LEARNING LAB: SEARCH ENGINE OPTIMIZATION

Gain exceptionally timely and tactical tips for improving your search rankings both on and off the page, and finally gain a clear understanding of the imperative pieces of this misunderstood puzzle, and how you can effectively get in the game.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and catch our live guests at the breakout Q&A table of your choice!

1:00-1:30pm – FACEBOOK FOR BUSINESS

Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

1:30-2:00pm – MARKETING TOOLS & TECHNOLOGY SHOWCASE

Learn how to plan, shoot, post and leverage the most shared, valuable, and high-converting content in the modern marketing landscape through the modern day magic of live video and social media, as well as our top recommends of hardware, software, programs, apps and beyond, so you can end the trial and error and immediately up your game.

2:00-2:30pm – SOCIAL MEDIA SCHEDULING, AUTOMATION & DATA-DRIVEN INSIGHTS

Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and most importantly, how to measure, analyze and optimize it all.

2:30-3:05pm – BREAKOUT BREAK: BRAND YOURSELF

Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement and elevator pitch through a game-changing guided exercise.

3:05-3:35pm – LEARNING LAB: PAID REACH

Learn precisely how to spend your budget effectively and earn enviable, measurable results and conversions in today's pay-to-play social media and content marketing landscape with this learning-packed lab, ideal for any business big or small.

3:35-4:00pm – LEARNING LAB: BRAND PERSONALITY

Prepare to bring out the human in your business and the heart, soul and personality behind your brand, and end the day than with a high on human connection.

REGISTER

Social School Saskatoon 2019 PHASE 1 TICKETS on sale while they last.

BE INSPIRED BY THE POWER OF MODERN MARKETING

Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Saskatoon will change the way you see the world, and the way the world sees your business.

LIVE GUESTS

2018 brought a fresh crop of local leaders, doers and disruptors back to the Social School Saskatoon stage. They’ve amassed major marketing wins, built entrepreneurial empires and bootstrapped their way to digital and social media success, and we hung on their every word.

What will 2019 have in store? Stay tuned to find out!

2018 Marketing Industry Insiders LIVE Q&A:

TJAGS - Social School Saskatoon
Justin Reeves and Greg Moore
Co-founders, The Justin and Greg Show – aka #TJAGS – and Pidgeon Social

Two smart, funny guys (one good looking) making a difference in the world one TJAGS Facebook Live episode at a time, straight from Regina, Sask.

@pidgeonsocial @justinandgreg

Tyler Babiy - Social School Saskatoon
Tyler Babiy
Co-founder and Social Media Lead, T Squared Social and Social Made Local

Masterminding creative strategies and original content for their clients is the T Squared M.O., engaging the real people, places and things that make up the story behind the business.

@tsquaredsocial @tylerbabiy

2018 Local Leaders, Doers and Disruptors FULL DISCLOSURE FORUM:

Shawn Moen - Social School Saskatoon
Shawn Moen
Co-Founder and CEO, 9 Mile Legacy Brewing

Shawn is a recovering lawyer, having spent almost a decade practicing law before taking the plunge and launching Riversdale-based 9 Mile Legacy with his best friend Garrett Pederson. He is living proof that there is life after law and that owning a small business ages you exponentially. And oh, we can hardly wait to learn why…

@9MileLegacy @theshawnymo @SmallDogFred

Erin Holm - Social School Saskatoon
Erin Holm
Founder, Den Designs

In addition to honouring her late father Dennis through her wood and artwork at Den Designs, Erin is a multi-faceted MBA alumni, marketing professional and entrepreneur, moonlighting as owner of Hookd Marketing, a sessional lecturer in marketing at the University of Saskatchewan, and co-founder of Launch YXE.

@dendesigns_yxe  @launchyxe @erinlholm

Liana Buenaventura - lmno - Social School Saskatoon
Liana Buenaventura
Digital Director, LMNO

Driven by data-informed design and solutions, Liana has amassed more than a decade of digital marketing, account management and design expertise, working global brands like BlackBerry, Sun Life Financial and AT&T to develop digital and social media strategies and solutions that kick major butt, and help LMNO’s clients maximize their ROI on digital communications.

@meetlmno @buenadesign

PARTNERS

Social School Saskatoon is proudly made possible with the help of our pals.

Turner Event Management - Social School Regina
Social School Saskatoon - Innovation Place

Questions? Care to join the ride? Drop us a line!

 

WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brand and business