PUBLIC RELATIONS COURSES

GET READY TO SHOUT FROM THE ROOFTOPS.

Or the coffee shop. Or the mom & pop.

Welcome to the program that demystifies the marketing, PR and media relations industries from top to bottom.

Completed individually or as a four-course certificate, The Social School's unparalleled Public Relations Courses are packed with all the learning, tools and templates you could possibly need to take control of your PR activities and GET NOTICED.

And better yet, it's available online, meaning you can master the skills needed to practice public relations in the modern world from anywhere at anytime.

Four powerful courses purposefully built to solidify you as a go-to expert in the eyes of media, a renowned and respected magnet for customers and prospects, and a master of your overall brand, messaging and perception to the world.

Modern PR Expertise

Industry expert-built courses
Real-world tools, templates and case studies

24/7 Support

Got questions?
We're just a click or call away

Online Learning Portal

Learn at your own pace, in your own space
Individual Courses or Certificate Program

Cost

Individual Courses: $99
Four-Course Certificate Program: $339 (save $57)

SKILLS, TACTICS & TOOLS YOU'LL MASTER

Media Database

A relevant, tailored and up-to-date database of media outlets, press contacts and influencer targets

Planning Tools & Calendars

Comprehensive annual planning calendars that guide your PR, marketing and communications efforts start to finish

Tools, Templates & Examples

Real-world examples of how to best craft and distribute your media materials, event invites and more

PR Industry Expertise

In-depth knowledge of the modern day PR industry, and full understanding of where to focus your efforts

Press Kit & Media Materials

A cohesive voice across all platforms, and the tools to bring your press kit, news release, blog and more to life

Media Training

The skills and knowledge to land great interviews and execute them like a pro, with proper messaging at the fore

Pitching & Storytelling

The crafting of your standout company stories and clear, concise and compelling brand messaging

Practiced Pitching

The knowledge and confidence to pitch your story to a range of reporters, editors and influencers

Full-Circle PR Skills

The ability to leverage your PR activities in ways that move your business, brand and bottom line forward, 365 days a year

REGISTER

Modern PR – Virtual Course

189
$99.00

COURSE DESCRIPTION A thorough examination of what public relations is, how it’s been turned on its head in recent years and why it’s now...

$99.00

Storytelling – Virtual Course

114
$99.00

COURSE DESCRIPTION From properly crafting your company story, key messaging, sales pitch and more, to honing in on what your branding, website, search results,...

$99.00

Media Relations – Virtual Course

181
$99.00

COURSE DESCRIPTION Prepare for a step-by-step exploration of modern day media relations do’s and don’ts, including the creation of polished and professional media lists and...

$99.00

Lifecycle Marketing and PR – Virtual Course

309
$99.00

COURSE DESCRIPTION Prepare to take your PR plans and efforts to the next level by incorporating the imperative concept of ‘Lifecycle PR.’ We’ll look...

$99.00

Public Relations Certificate – Virtual

193
$339.00

CERTIFICATE DESCRIPTION Becoming a reputed source, trusted authority and go-to expert in your field, and enormously increasing your bottom line as result, is now...

$339.00

COMPLETE ALL FOUR PR COURSES INDIVIDUALLY, OR COMBINE THEM INTO ONE MASTERFUL MODERN DAY PUBLIC RELATIONS CERTIFICATE AND SAVE $57

GET FUNDED

Our Public Relations Certificate program qualifies for Canada-Alberta Job Grant funding.
Learn more, apply for approval and reap the benefits.