LETHBRIDGE 2018

WHEN

Wednesday, June 20, 2018
8:00am-4:00pm

WHERE

The Tecconnect Centre for entrepreneurship and innovation
3582 30 St. N, Lethbridge

WHO

Marketers, entrepreneurs,
business owners & beyond

Social School Lethbridge will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2018 and beyond.

Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Southern Alberta’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom.

INDUSTRY EXPERTS AT YOUR DOOR

Southern Alberta’s most hands-on and up-to-speed social media and digital marketing conference.

ESSENTIAL MODERN MARKETING SKILLS

Learn today’s most tactical trends and tips to grow your brand and expand your business.

TOP STRATEGIES, TIMELY TOOLS

Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

7
AWESOME CITIES
63
HANDS-ON WORKSHOPS
72
LIVE INDUSTRY PROS
1400
LIKE-MINDED MARKETERS

AGENDA

8:00-9:00am – REGISTRATION & MORNING COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:45am – SOCIAL MEDIA STRATEGY 2.0

Prepare to learn about the marketing that matters in 2018 and beyond, properly audit your current social media platforms and presence, nail down the ideal themes and categories from which to create brilliant content for your social media, blog, e-newsletter and beyond, and learn how to map out a plan for maximizing your online exposure, reach and resources over the coming year.

9:45-10:30am – FACEBOOK FOR BUSINESS 2.0

Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways be seen, heard and drive meaningful results using Facebook Business Manager, Ads Manager, Audiences and remarketing tools.

10:30-10:45am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for some Instagram.

10:45-11:30am – INSTAGRAM FOR BUSINESS 2.0

Learn how to build a worldclass Instagram feed, where to snap and source stunning images for your specific business, use the platform and its built-in business tools to drive meaningful actions and measurable conversions, and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:30am-12:00pm – LIVE Q&A

Live local experts take the stage to answer your q's, fill in the gaps, and deliver their unbridled, road-tested advice on all things Facebook, Instagram, modern marketing, and strategic social media, and provide uncensored additional insights on the topics at hand.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm!

1:00-1:45pm – KILLER CONTENT & LIVE VIDEO

Gain imperative insight into the essential components of today's most compelling written and visual content, weave captivating campaigns into your day-to-day posts, and plan, shoot, post and leverage the most shared, consumed and high-converting content in the modern marketing landscape: live video.

1:45-2:30pm – SOCIAL MEDIA SCHEDULING & AUTOMATION

Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and how to measure, analyze and optimize it all.

2:30-3:00pm – BREAKOUT BREAK

Mix and mingle with your fellow conference attendees, meet the people you MOST need to talk to, based on your industry, expertise, challenges or goals, make new pals, partners and supporters, and expand on your favourite learns.

3:00-3:15pm – TOOLS & TECHNOLOGY SHOWCASE

In this crazy age of marketing technology stacks, epic hardware, software, tools, programs, apps and beyond, we'll guide you through our best bets hard and soft, so you can end the trial and error and immediately up your game.

3:20-4:00pm – THE FULL DISCLOSURE FORUM

Prepare for a firestorm of live local experts, ready to spill their hits, misses and coveted secrets of social media success in The Social School's unique 'Full Disclosure Forum' format. Rapid-fire questions, audience voted answers, unparalleled insights, laughs and learns, and the perfect way to cap off the day.

REGISTER

Get your Social School Lethbridge PHASE 2 TICKET while they last.

PREPARE TO BE INSPIRED BY THE POWER OF MODERN MARKETING

Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Lethbridge will change the way you see the world, and the way the world sees your business.

LIVE GUESTS

Introducing the can’t-miss crop of local leaders, doers and disruptors who will be gracing the Social School Lethbridge stage, all of who have built entrepreneurial empires, amassed awe-inspiring followings and bootstrapped their way to modern marketing success.

Marketing Industry Insiders LIVE Q&A:

Paul Bonenfant - Chinook Media - Social School Lethbridge
Paul Bonenfant
Co-founder, Chinook Media

One-half of the renowned Lethbridge firm that’s making digital marketing easy for businesses looking to increase website traffic, SEO, social media and more.

@ChinookMedia

Jaylene Ulmer
Director, Marketing & Brand Strategy, Economic Development Lethbridge

Positioning Lethbridge as a bright choice for new and established businesses alike to invest their efforts, and marketing the city as a whole through both modern and traditional tools.

@ChooseLeth

Brittany Gerris
Owner, Coulee Communications

A born storyteller, Brittany is renowned for creating engaging content for clients that not only reflects who they are, but breaks through the noise in a highly crowded online world.

@CouleeCommunications

Local Leaders, Doers and Disruptors FULL DISCLOSURE FORUM:

Cris Robinson
Co-owner, Purple Carrot Lethbridge

Purple Carrot is Lethbridge’s newest health food store specializing in local foods, bringing healthy, environmentally-friendly and responsible choices to the people.

@PurpleCarrotLethbridge

Jamin Heller
Social Media Coordinator, Lethbridge College

Promoting the countless happenings at Lethbridge College to prospective students, current students, alumnus, employees or community members alike.

@LethCollege

Sheva Boire
Marketing Coordinator, Downtown Lethbridge BRZ

Marketing Lethbridge’s downtown core and the many shops, restaurants, cafes, services, businesses and organizations that call it home through live events, social media, partnerships and more.

@DowntownLeth

PARTNERS

Social School Lethbridge is proudly made possible with the help of our pals.

Press + Post

Care to join the ride as a partner or sponsor? We’d love to have you!

WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brand and business