KELOWNA 2018

WHEN

Wednesday, Oct 3, 2018
8:00am-4:00pm

WHERE

Rotary Centre for the Arts
421 Cawston Ave.
Kelowna, BC

WHO

Marketers, entrepreneurs,
business owners & beyond

Social School Kelowna will once again feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2018 and beyond.

Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of the Okanagan’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom.

INDUSTRY EXPERTS AT YOUR DOOR

The Okanagan’s most hands-on and up-to-speed social media and digital marketing conference.

ESSENTIAL MODERN MARKETING SKILLS

Learn today’s most tactical trends and tips to grow your brand and expand your business.

TOP STRATEGIES, TIMELY TOOLS

Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

7
AWESOME CITIES
63
HANDS-ON WORKSHOPS
72
LIVE INDUSTRY PROS
1550
LIKE-MINDED MARKETERS

AGENDA

8:00-9:00am – REGISTRATION & MORNING COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:45am – SOCIAL MEDIA STRATEGY

Prepare to learn about the marketing that matters in 2018 and beyond, properly audit your current social media platforms and presence, nail down the ideal themes and categories from which to create brilliant content for your social media, blog, e-newsletter and beyond, and learn how to map out a plan for maximizing your online exposure, reach and resources over the coming year.

9:45-10:30am – FACEBOOK FOR BUSINESS

Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways be seen, heard and drive meaningful results using Facebook Business Manager, Ads Manager, Audiences and remarketing tools.

10:30-10:45am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for some Instagram.

10:45-11:30am – INSTAGRAM FOR BUSINESS

Learn how to build a worldclass Instagram feed, where to snap and source stunning images for your specific business, use the platform and its built-in business tools to drive meaningful actions and measurable conversions, and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:30am-12:00pm – LIVE Q&A

Live local experts take the stage to answer your q's, fill in the gaps, and deliver their unbridled, road-tested advice on all things Facebook, Instagram, modern marketing, and strategic social media, and provide uncensored additional insights on the topics at hand.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm!

1:00-1:45pm – KILLER CONTENT & LIVE VIDEO

Gain imperative insight into the essential components of today's most compelling written and visual content, weave captivating campaigns into your day-to-day posts, and plan, shoot, post and leverage the most shared, consumed and high-converting content in the modern marketing landscape: live video.

1:45-2:30pm – SOCIAL MEDIA SCHEDULING & AUTOMATION

Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and how to measure, analyze and optimize it all.

2:30-3:00pm – BREAKOUT BREAK

Mix and mingle with your fellow conference attendees, meet the people you MOST need to talk to, based on your industry, expertise, challenges or goals, make new pals, partners and supporters, and expand on your favourite learns.

3:00-3:15pm – TOOLS & TECHNOLOGY SHOWCASE

In this crazy age of marketing technology stacks, epic hardware, software, tools, programs, apps and beyond, we'll guide you through our best bets hard and soft, so you can end the trial and error and immediately up your game.

3:20-4:00pm – THE FULL DISCLOSURE FORUM

Prepare for a firestorm of live local experts, ready to spill their hits, misses and coveted secrets of social media success in The Social School's unique 'Full Disclosure Forum' format. Rapid-fire questions, audience voted answers, unparalleled insights, laughs and learns, and the perfect way to cap off the day.

REGISTER

Get your Social School Kelowna PHASE 2 TICKET while they last.

SOCIAL SCHOOL KELOWNA Phase 1 sold out
SOCIAL SCHOOL Kelowna Phase 2 on sale now
Social School Kelowna Combo Ticket

BE INSPIRED BY THE POWER OF MODERN MARKETING

Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Kelowna is the only conference of its kind.

PANEL SPEAKERS

Stay tuned – 2018 will bring a fresh crop of local leaders, doers and disruptors to the Social School Kelowna stage, all of who have built entrepreneurial empires and bootstrapped their way to online marketing success.

In 2017, we were honoured to host the likes of:

William Walczak
Director, Hiilite

Through a combined passion for technology, brand and business, William believes that maximum potential is achieved only when the right technology works in concert with the brightest creative minds. As Director of Hiilite, Will aims to empower those around him to achieve their best results.

Joanna Schlosser - Social School Kelowna

Joanna Schlosser
Marketing Manager, Accelerate Okanagan
Proprietor, Niche Wine Company

Over the past decade, Joanna has worked with multimillion-dollar brands like luluelmon athletica and startups like Luvo Inc. as a creative, digital and editorial strategist. Joanna is passionate about dynamic content and intuitive user experience that promotes brand presence both on and offline. Joanna also owns and operates a boutique winery in West Kelowna with her husband James, making her AO’s resident wine expert.

Kyle Nixon
President, BNA Brewing

Born and raised in Kelowna, Kyle cares deeply about this community and the people in it. Hospitality is the way he communicates that passion – through great beer, delicious food, and engaging conversation. Extending that conversation to an online space was a big step but he’s never looked back!

Tina Walczak - Social School Kelowna

Tina Walczak
Chief Design Officer, Hiilite

At Hiilite, Tina beautifully combines her passion for design with keen business focus. Creating innovative and detailed work that pushes boundaries, Tina is committed to producing strong brands for clients that accurately captures their overall business strategy. Her credentials speak for themselves, but Tina craves challenge and never lets herself get too comfortable.

PARTNERS

Social School Kelowna is proudly made possible with the help of our partners, sponsors and pals.

Social School Kelowna partner 2
Social School Kelowna partner 3
Social School Kelowna partner 1

Care to join the ride? We’d love to have you!

ACCOMMODATIONS

Been searching for a reason to book a stay at the stunning Manteo Resort on the shores of Okanagan Lake? Now’s your chance.

Download the Manteo Resort guest room info sheet for all you need to know about room types and reservations.

From there, indulge in the amenities and see you at the event!

WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brand and business