Social Media Analytics 2.0 – THUR, OCT 4, 2018
As modern marketers, communicators, creatives and entrepreneurs playing in the social space, we are inundated with numbers. Analyzing those numbers, gleaning meaningful insights and fine-tuning your posts, pages and overall digital strategy accordingly has never been more important. Likewise, basing your content on what’s trending or proving popular at the moment, or focusing strictly on vanity metrics and follower counts is a common misstep, while aiming to capture attention over impressions and building on content that’s working and campaigns that are selling is both an art and a science, math and creative.
In this workshop, we’ll deep dive into the necessary numbers behind what amounts to a killer content strategy that lands.
Thursday, Oct. 4, 9:00-11:00am
Location: National on 10th – 341 10 Ave S.W. Calgary, AB
Can’t make this live Social Club workshop? Stay tuned – we’ll soon be adding it as a virtual course through our 360 Series.
- Lectures 0
- Quizzes 0
- Skill level All levels
- Language English
- Location The Social School
- Timing Daytime
- Discover the exact places and platforms you should be looking to in order to measure the reach and resonance of your social media efforts, including those built into your social platforms, and the third-party apps that no modern marketer should be without.
- Learn to decipher surface level vs. meaningful metrics, and position your social media strategy in a way that makes sense to both your CFO and your online audience.
- Discover how to develop weekly or monthly reports, either for internal use or client presentation, and how to build a case for an increased – and intelligent – digital marketing budget in the year ahead.