Live Video – THURS, AUG 2, 2018
There’s a good chance that at some point in very recent history, you either used or were captured on Instagram Stories, Instagram Live, Facebook Live, IGTV, Snapchat or beyond. To think these animated social marketing features, platform evolutions and live video as a whole didn’t even exist just a few short years ago is mind-boggling.
On almost every level, video has the ability to appeal to our continuously shrinking attention spans, while allowing both individuals and businesses to showcase their creativity, personality and expertise in a whole new way. Organizations with the foresight and knowledge of how to effectively use real and raw video footage as part of their content efforts and overall marketing strategy are the ones rising to the top of the newsfeed, and greatly increasing their unpaid or ‘organic’ reach. This exciting Social Club Workshop will show you how to go live with purpose, passion and a plan, so you can watch the expansion of your audience, reach and ROI roll in.
Thursday, August 2, 9:00-11:00am
Location: National on 10th – 341 10 Ave S.W. Calgary, AB
Can’t make this live Social Club workshop? Stay tuned – we’ll soon be adding it as a virtual course through our 360 Series.
- Lectures 0
- Quizzes 0
- Skill level All levels
- Language English
- Location The Social School
- Timing Daytime
- Learn the various live social video platforms and formats, the pros and cons of each, and where you should be directing your efforts according to your skills, resources and industry
- Discover the exact tools it takes to ‘go live,’ that not only include the checklist of things to do with and on your mobile phone prior to starting your livestream video, but the simple tripods, wireless mics, lighting solutions and editing apps that will help you go pro and make your video shine
- Learn how to optimize the reach of your video once it’s posted through strategically boosting and amplifying the replay, and how and where you can repurpose the content for additional views, shares, likes and clickthrough’s