CALGARY 2018 – SOLD OUT

SOCIAL SCHOOL CALGARY Nov 27-29 2018
Social School Calgary conference game on

Social School Calgary will forever transform the way you market your business.

Featuring a stellar line-up of how-to talks and hands-on workshops covering the most timely social media and digital marketing tactics, insights and ideas you need to take your business to incredible new heights in 2019 and beyond.

INDUSTRY EXPERTS AT YOUR DOOR

Alberta’s largest, most hands-on and up-to-speed social and digital marketing conference.

ESSENTIAL MODERN MARKETING

Learn today’s most tactical skills to grow your brand and expand your business.

TOP STRATEGIES, TIMELY TOOLS

Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

Social School Calgary 2018 - Nov 27-28 Conference bl

THE CONFERENCE

NOVEMBER 27-28

Performance Hall, Central Library
Social School Calgary 2018 - Nov 29 Workshop bl

THE WORKSHOP

NOVEMBER 29

Social School Campus YYC
3
AWESOME DAYS
20
SESSIONS
25
LIVE INDUSTRY PROS
484
LIKE-MINDED MARKETERS
Agendas - Social School Calgary 2018
Social School Calgary 2018 - Nov 27-28 Conference bl

CONFERENCE KICK-OFF – TUESDAY, NOVEMBER 27

LOCATION: Social School Campus – #200, 1321 9th Ave. SE, Calgary

5:00-7:00pm – KICK-OFF PARTY & PASS PICK-UP (optional)

Swing by our swanky new Campus in Inglewood for an epic conference kick-off bash with plenty of treats, drinks and surprises. Pick up your welcome kit, mingle with your marketing cohorts and get ready for an unforgettable event the following day! *Please note this is an optional component of the conference, and if you can't make it, you are very welcome to pick up your pass the following morning onsite instead.

6:00-6:30pm – FIRESIDE CHAT: Influencer Insights

Featuring Maria Koutsogiannis, Food by Maria – Hear from one of Canada's most followed online voices about how she continues to grow her unprecedented reach, one authentic interaction at a time, and the ways in which brands big and small are making their mark through effective strategic partnerships and influencer marketing campaigns.

CONFERENCE – WEDNESDAY, NOVEMBER 28

LOCATION: Performance Hall, New Central Library – 800 3 St S.E.

8:00-9:00am – REGISTRATION & MORNING COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:40am – MASTERCLASS: Social & Digital Marketing Strategy

Presented by Kelly Doody, Social School – Prepare to learn about the marketing that matters in 2019, discover the tactics and tools that are winning from organic posts to paid reach, identify standout opportunities for your business, content and campaigns, and optimize your marketing efforts for maximum ROI in the year ahead.

9:40-10:15am – MASTERCLASS: Killer Content

Presented by Jaimie Love, Social School – Gain imperative insight into the essential components of today's most compelling written and visual content, from still photography to live video, animations and beyond, and how to weave captivating campaigns into your annual calendar, monthly themes and day-to-day posts.

10:15-10:30am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:30-11:00am – SOCIAL STUDIES: Epic Instagram Insights

Presented by Lizzie MacNeill, Later – Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:00-11:30am – LEARNING LAB: Email Marketing

Presented by Roger Kingkade, Offcourse Golf – Prepare to hear unbridled, road-tested advice on the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target, and turn subscribers into gold.

11:30am-12:00pm – SOCIAL STUDIES: Facebook Front and Back

Presented by Dan Dryfhout, Vovia – Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and further your learns over the lunch hour with casual q&a with our live guests.

1:00-1:30pm – LEARNING LAB: SEO Voice Optimization

Presented by Adam Volk, Critical Mass – It is estimated that by 2020, as much as 50% of all searches will be done on voice. You'll walk away from this workshop with easily implementable tips on how to optimize for Alexa, Google Home and beyond, how to rank for voice search both organically and in your paid ads, and with some long overdue clarity on what you can do right away – with or without a ton of SEO knowledge – to rise up the ranks and get found in search.

1:30-1:50pm – LEARNING LAB: Reputation Management

Presented by Caitie Lawrence and Ricky Zayshley, Press + Post – Discover tried and tested tips for managing, measuring and monitoring online reviews, comments and conversation. Learn how to own your positive reputation in an authentic and meaningful way on and offline, direct from one of Canada's foremost modern marketing agencies.

1:50-2:25pm – AGENCY ALL-STARS CHALLENGE

Prepare for an unprecedented Pictionary-style talent showcase from the city's top creative talent, as they face off on 5 digital marketing assignments with just 5 minutes to execute each. Witness visionary logos, taglines, landing pages and more brought to life from Calgary's best, no creativity spared, not a minute to lose.

2:25-2:55pm – BREAKOUT BREAK: Brand Yourself

Presented by Chantal Crockatt, Gal Friday, with guest cameo from Scott Crockatt, United Way of Calgary & Area – Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement and elevator pitch through a game-changing guided exercise.

2:55-3:15pm – TOOL TIME: Marketing Tools & Tech Showcase

Presented by Leon Denenfeld, Axia – Learn Leon's top recommends for hardware, software, apps and beyond, so you can plan, shoot, post and leverage the most shared, valuable, and high-converting content in the modern marketing landscape, end the trial and error, and immediately up your game.

3:15-3:45pm – FOUNDERS FIRESIDE: Storytellers Edition

Starring Julie Van Rosendaal, Dinner with Julie, and Mandy Stobo, Stobo Art – Prepare to go deep with a pair of YYC's most beloved authors, artists, storytellers and entrepreneurs, as they turn the mic on each other to learn what's working, what's not, how they continue to build trust, traffic, fans, followers and sales, and what it takes to find success online today – here, there and everywhere. A can't-miss way to close the day.

3:45-4:00pm – THE RALLY: Ten Takeaways

Parade-Style, because what could be better? – The round-up, the roadmap, the can't-miss summary of favourite tips, tools, tactics and go-forward ideas, ripe for implementation and activation in your own business, no matter your budget, resources or realm, straight from the parade of the day's insightful speakers. Ready, set, go!
Social School Calgary 2018 - Nov 29 Workshop bl

WORKSHOP – THURSDAY, NOVEMBER 29

LOCATION: Social School Campus – #200, 1321 9th Ave. SE, Calgary

8:30-9:00am – REGISTRATION AND MORNING MINGLE

Check in at Social School Campus in Inglewood, grab a seat and a coffee, and get ready to workshop your way into spectacular new digital tactics and tools for the year ahead.

9:00-9:55am – WORKSHOP 1: Facebook and Instagram for Business

35 minutes learning, 20 minutes guided implementation. Presented by Jaimie Love, Social School – Discover which content outperforms the rest, the top tools for amplification and engagement around your posts, and the most effective ways to drive actions and conversions across both Facebook and Instagram and the wealth of placements within, from Messenger and Events to Stories and Live videos, through Facebook Business Manager.

10:00-10:55am – WORKSHOP 2: LinkedIn for Business

35 minutes learning, 20 minutes guided implementation. Presented by Kelly Doody, Social School – Beyond job hunting, resume reading and personal profiling, prepare to start utilizing LinkedIn's business solutions as an incredibly effective tool for building brand awareness, sharing insights and bettering your bottom line. From tailored content to targeted posts, learn how to optimize the world’s top business-oriented social platform, and create, publish and promote can’t-miss content to your tribe of followers and prospects.

11:00-11:55am – WORKSHOP 3: Blogging for Business

35 minutes learning, 20 minutes guided implementation. Presented by Danielle Torrie, Startup Calgary – Prepare to finally set yourself apart with a strategic blog that conveys your invaluable insights and unparalleled expertise, and serves as a hub of compelling original content for your social feeds, organic reach, search optimization and business development efforts as a whole.

12:00-1:00pm – LUNCH BREAK

Hit one of Social School Campus' countless neighbouring cafes and restaurants for a bite, and see you back at 1pm. Or, bring some eats along and stick around for a noon-hour mingle with fellow workshoppers.

1:00-1:55pm – WORKSHOP 4: Scheduling and Automation

35 minutes learning, 20 minutes guided implementation. Presented by Jaimie Love, Social School – Discover today’s top social media scheduling tools, understand how to strategically automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

2:00-2:55pm – WORKSHOP 5: Data Insights and Analytics

35 minutes learning, 20 minutes guided implementation. Presented by Kelly Doody, Social School – Learn how to analyze the data behind your social and digital marketing efforts, glean meaningful insights and fine tune your posts, pages and overall strategy accordingly. Understand how to capture attention over impressions and build on content that’s working and campaigns that are selling, in order to capture and prove social ROI and execute on a cohesive front-meets-backend marketing program.

3:00-3:40pm – THE GET REAL GAMESHOW: Entrepreneurs Edition

Hear from a crop of Alberta's most successful entrepreneurs, dishing the highs, lows and hard-hitting lessons they've encountered along the way. Enjoy it all in the most hilarious, heart-wrenching, lighting speed sound-off you've ever seen.

3:40-4:00pm – THE ROUNDUP: 2018 Best Of and 2019 Best Bets

A can't miss rundown of the world-class content and cutting-edge brands that captivated our imaginations alongside our clicks, conversations and conversions over the past year, and the winning mantras, mindsets and marketing strategies for the year ahead.

4:00-5:00pm – HAPPY HOUR

Grab a beverage, toast your learns and wrap Social School Calgary 2018 in style!
Register Social School Calgary 2018
We’re sorry to say that the Social School Calgary Conference on Nov. 28 is sold out and the waitlist has been filled, but our lineup of 2019 on-Campus and online programs is live, and we’d love to work with you there!
Social School Calgary Conference - Phase 1 Ticket
Social School Calgary Conference - Combo Ticket
Social School Calgary Conference - Phase 2 Ticket
Social School Calgary Conference - Student Ticket
Social School Calgary Conference - Phase 3 Ticket
Social School Calgary Conference - Waitlist full
Social School Calgary Conference - Phase 4 Ticket
Social School Calgary Conference - Volunteer

BE INSPIRED BY THE POWER OF MODERN MARKETING

We’re sorry to say that the Social School Calgary Workshop on Nov. 29 is sold out and the waitlist has been filled, but our lineup of 2019 on-Campus and online programs is live, and we’d love to work with you there!
Social School Calgary Workshop - Sold out

BE INSPIRED BY THE POWER OF MODERN MARKETING

Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Calgary will change the way you see the world, and the way the world sees your business.

Social School Calgary Live Guests 2018
Don’t miss this stellar crop of leaders, doers and disruptors gracing the Social School Calgary stage, each of them having built entrepreneurial empires, amassed awe-inspiring followings and skilled their way to modern marketing success.
Social School Calgary 2018 - Julie Van Rosendaal
Julie Van Rosendaal – Founder, Dinner with Julie

Lover of food, writer of stories, connector of people, Julie is the living embodiment of traditional storyteller-meets-digital dynamo. Ten-time published cookbook author, CBC Calgary food columnist, Globe & Mail contributing food editor, magnetic online presence, and can’t-miss Social School Calgary speaker.

@dinnerwithjulie

Social School Calgary 2018 - Adam Volk
Adam Volk – SEO Lead, Critical Mass

One of Social School’s most deeply versed digital marketing specialists and legendary faculty members, Adam helps businesses cut through the online noise and achieve meaningful and measurable results using leading technology, compelling content and creative digital strategy.

@criticalmassagency

Social School Calgary 2018 - Mandy Stobo
Mandy Stobo – Founder, Stobo Art

World-renowned for her Bad Portraits and big paintings, artist, illustrator, author and entrepreneur extraordinaire Mandy Stobo knows how to infuse epic colour, creativity and humanity to the people, brands and businesses she works with, and we could not be more thrilled to bring her back to the Social School stage in 2018.

@badportraits

Social School Calgary 2018 - Lizzie McNeill
Lizzie MacNeill – Partnerships, PR & Social Media Lead, Later

Former social media manager @HockeyCanada and @SajeWellness and current partnerships and PR lead at later.com, the world’s #1 Instagram marketing and scheduling platform with more than 2 million users globally, Lizzie brings a wealth of knowledge on how to create content that shines and leverage it to the fullest.

@latermedia

Jameela Ghann - Social School Calgary
Jameela Ghann – Co-founder, Alora Boutique

Jameela is the designer and co-founder of the social enterprise Alora Boutique. She is a born and raised Calgarian, 32% cooler than the average mom, and a proud MRU Alumni. Catch her live on Workshop day, starring in the Get Real Gameshow: Entrepreneurs Edition.

@aloraboutique

Jessie Attrell Rosso Coffee Roasters - Social School Calgary
Jessie Attrell – Partner & Managing Director, Rosso Coffee Roasters

Along with her partners David and Cole, Jessie has led the enthusiastic expansion of Rosso’s beloved beans and coffee blends across seven locations in Calgary. Celebrating 10 years in 2017, the company continues to foster community and culture alongside a steadfast commitment to the highest quality coffee in the world.

@rossocoffeeroasters

Trent Burton McCann Canada - Social School Calgary
Trent Burton – Executive Creative Director, McCann West

With numerous Creative Director roles under his belt at some of the country’s top creative agencies – from TAXI to WAX Partnership to McCann – Trent is the stuff of legend and we are thrilled to add him to the Agency All-Star lineup. Period.

@mccanncanada

Dallas Southcott Chocolate LAb - Social School Calgary
Dallas Southcott – Marketing Lead, The Chocolate Lab

Photography, digital marketing and graphic design are but a few of the many talented hats Dallas wears in his countless roles and entrepreneurial travels. Currently steering the ship at the wildly successful Chocolate Lab, Dallas brings a lifetime of creative marketing expertise to the Social School Calgary stage.

@the_chocolatelab

Social School Calgary 2018 - Roger Kingkade
Roger Kingkade – Founder, Offcourse Golf; Digital Marketing Consultant

With more decades of media, on-air hosting, podcasting and brand development experience than he’d ever let on, Social School is honoured to call Roger its resident expert in strategy, software and practices aimed at increasing digital sales and bottom line growth.

@offcourseapp

Social School Calgary 2018 - Maria Koutsogiannis
Maria Koutsogiannis – Founder, Food by Maria

Author, blogger, influencer, photographer, FoodByMaria is on a mission to change the way people eat, interact with and understand their food. A refreshing online force on all things fresh, fun and entrepreneurial, Maria doesn’t mince words and most definitely knows how to market.

@foodbymaria

Social School Calgary 2018 - Chantal Crockatt
Chantal Crockatt – Principal & Creative Director, Gal Friday Marketing

Social School graduate, magnetic faculty member and unwavering entrepreneurial force, Chantal’s guiding principle is to help people and organizations shine online, while delivering a world-class blend of traditional-meets-digital marketing through her full-service agency Gal Friday Marketing.

@galfridayyyc

Social School Calgary 2018 - Leon Denenfeld
Leon Denenfeld – Digital Marketing Director, Axia FibreNet

As digital lead of a modern marketing team, Leon wears many hats – strategist, researcher, technology application expert and beyond. The Social School’s go-to marketing-technology advisor, he’s on the cutting edge of countless tools modern businesses can use to achieve their goals.

@AxiaFibre

Social School Calgary 2018 - Scott Crockatt
Scott Crockatt – Director of Marketing, United Way of Calgary and Area

Scott is a strategic marketing communications pro with a passion for sharing organizational stories that make a difference. He has worked on, with, and for some of the best brands in the country, from energy and housing development to breweries, government, not-for-profits, and several of Canada’s most prestigious universities. Highly active in the community, Scott is a lover of free-enterprise, diversity, rugby… and Social School, of course.

@unitedwaycgy

Social School Calgary 2018 - Dan Dryfhout
Dan Dryfhout – Senior Digital Marketing Specialist, Vovia

Dan is a data-driven digital whiz, and because he won’t say it, we happily will. A leading faculty member at Social School, he specializes in results-oriented online campaigns that drive direct response alongside brand awareness for Vovia’s diverse clientele. When he’s not camping in his Jeep, catch him masterminding ads on Google, Instagram, Facebook, LinkedIn, Twitter, Bing and beyond.

@voviamarketing

Social School Calgary - Wilson Wong
Wilson Wong – VP of Creative Services, Creative Director,Everbrave Branding Group

Graphic design, advertising, visual branding, identity, art direction, creative strategy, production, project management, budgeting, events, ideasmith, name development, web design, research, illustration, storyboarding, artist… Wilson Wong gets it done. Catch him live in the Agency All-Stars Challenge!

@everbraveca

Social School Calgary - Danielle Torrie
Danielle Torrie – Communications Coordinator, Startup Calgary

Danielle is a digital marketing dynamo, inspired by storytelling and building community-focused brands, particularly in the entrepreneurial community through her role at Startup Calgary. She believes in lifelong learning and fills her spare time with passion projects like photography and blogging on her website, Coffee and Carry-on.

@startupyyc

Social School Calgary 2018 - Caitie Lawrence
Caitie Lawrence – Account Director, Press + Post

A seasoned marketing communications and media relations professional, Caitie is at the helm of some of Canada’s largest social and digital strategies, ranging from retail and restaurants, to travel and tourism. Hear her seasoned insights on managing brand reputation on and offline, straight from the Social School stage

@pressandpost

Social School Calgary - Hafiz Mitha
Hafiz Mitha – Founder, PlayCity

Hafiz is a social entrepreneur with a goal to connect the world through play. By bringing people together through a shared interest, he believes we have the ability to create real, meaningful relationships. His mission is to use technology to bring people together, OFFLINE!

@playcityapp

Social School Calgary 2018 - Ricky Zayshley
Ricky Zayshley – Editorial Director, Press + Post

As editorial director at one of the country’s most renowned modern marketing firms, Ricky oversees content, strategy and brand reputation for many of Canada’s most successful organizations. He brings a wealth of knowledge to the Social School stage from years working in media, marketing and PR.

@pressandpost

Connor Curran Local Laundry - Social School Calgary
Connor Curran – Co-Founder and Co-Owner, Local Laundry

Entrepreneurship has been in Connor’s blood since he was a kid running through his parent’s Irish Pub in downtown Calgary. Always looking for the next big adventure, Connor started Local Laundry Apparel while studying for his MBA in Sweden, wanting a way to represent the city he was from, to highlight the best parts of those communities and help give back to local causes and charities.

@locallaundry

Social School Calgary 2018 - Donna Vecino
Donna Vecino – Event Manager, The Social School

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.

@thesocialschool

Social School Calgary 2018 - Jaimie Love
Jaimie Love – Marketing & Community Manager, The Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed. A sought-after lead faculty member at Social School, she teaches a badass barre class to boot.

@thesocialschool

Social School Calgary 2018 - Kelly Doody
Kelly Doody – Founder & CEO, The Social School

Kelly is a journalist-turned-digital marketing junkie, and is committed to connecting the top marketing trends and tools with the entrepreneurs and innovators who need them most. She rarely stops talking about the knowledge share community that is marketing today, and tears up when she thinks about Social School’s role in it.

@thesocialschool

Social School Partners 2018 Calgary

Social School Calgary is proudly made possible with the help of our pals.

Social School Calgary partners sponsors 2018

Care to join the ride as a partner or sponsor? We’d love to have you!

 

WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brand and business