Social School Calgary - Game on Calgary
Social School Calgary 2018 Nov 28


Wednesday, Nov 28, 2018


New Central Library
8 Ave. SE
Calgary, AB


Marketers, entrepreneurs,
business owners & beyond
The Social School - grow, success

Social School Calgary will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2019 and beyond.

Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Alberta’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom.


Alberta’s most hands-on and up-to-speed social media and digital marketing conference.


Learn today’s most tactical trends and tips to grow your brand and expand your business.


Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.



Social School Calgary 2018 Nov 28


Swing by our swanky new Campus in Inglewood for an epic conference kick-off bash with plenty of treats, drinks and surprises. Pick up your welcome kit, mingle with your marketing cohorts and get ready for an unforgettable event the following day! *Please note this is an optional component of the conference, and if you can't make it, you are very welcome to check-in and pick up your pass the following morning onsite instead. Pre-party location: Social School Campus – #200, 1321 9th Ave. SE, Calgary

8:00-9:00am, Wednesday, Nov. 28 – REGISTRATION & MORNING COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action. Location of registration and the remainder of the day: New Central Library, 8th Ave. SE, Calgary

9:00-9:40am – MASTERCLASS: Social & Digital Marketing Strategy

Presented by Kelly Doody, The Social School – Prepare to learn about the marketing that matters in 2019, discover the tactics and tools that are winning from organic posts to paid reach, identify standout opportunities for your business, content and campaigns, and optimize your marketing efforts for maximum ROI in the year ahead.

9:40-10:15am – MASTERCLASS: Killer Content

Presented by Jaimie Love, The Social School – Gain imperative insight into the essential components of today's most compelling written and visual content, from still photography to live video, animations and beyond, and how to weave captivating campaigns into your annual calendar, monthly themes and day-to-day posts.

10:15-10:30am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:30-11:00am – SOCIAL STUDIES: Instagram for Business

Presented by Lizzie MacNeill, Later – Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:00-11:30am – LEARNING LAB: Email Marketing

Presented by Roger Kingkade, Offcourse Golf – Prepare to hear unbridled, road-tested advice on the best campaign building, prospect nurturing, triggered sequencing and email automation practices around.

11:30am-12:00pm – SOCIAL STUDIES: Facebook for Business

Presented by Chantal Crockatt, Gal Friday – Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and catch our live guests at the breakout Q&A table of your choice!

1:00-1:30pm – MASTERCLASS: Social Media Scheduling, Automation & Data-Driven Insights

Presented by Jenelle Peterson, CMA – Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and most importantly, how to measure, analyze and optimize it all.

1:30-2:00pm – LEARNING LAB: Search Engine Optimization

Presented by Adam Volk, Critical Mass – Get ready to finally find some clarity on the so-called beast that is SEO. This workshop will show you exactly what you need to know about on and off-page search optimization tools and the simple tactics you can immediately put to use, all without a team of snake oil-selling outsourced 'talent.' Time to get schooled, rise up the ranks and get found in search.

2:00-2:15pm – TOOL BREAK: Reputation Management

Presented by Press + Post – Discover Press + Post's tried and tested top 5 tools for managing, measuring and monitoring online reviews, comments and conversation, and own your positive online reputation in an authentic, meaningful and scalable way.

2:15-2:30pm – THE ROUNDUP: Best of 2018 Campaigns, Content & Case Studies

Get ready for a can't miss rundown of the world-class content and cutting-edge brands big and small that captivated our imaginations alongside our clicks, conversations and conversions over the past year, and how and where you can infuse the same creativity into your own modern marketing efforts.

2:30-2:55pm – BREAKOUT BREAK: Brand Yourself

Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement and elevator pitch through a game-changing guided exercise.

2:55-3:15pm – TOOL BREAK: Marketing Tools & Tech Showcase

Presented by Leon Denenfeld, Axia – Learn Leon's top recommends for hardware, software, apps and beyond, so you can plan, shoot, post and leverage the most shared, valuable, and high-converting content in the modern marketing landscape, end the trial and error, and immediately up your game.

3:15-3:50pm – FOUNDERS FIRESIDE: Brand Personality

Prepare to hear from a crop of Calgary's most successful entrepreneurs, and learn how to bring out the human in your business and the heart, soul and personality behind your brand, and end the day with a high on human connection.

3:50-4:00pm – THE RALLY: Ten Takeaways

Presented by Kelly Doody and Jaimie Love, The Social School – A rapid-fire summary of our favourite tips, tools, tactics and go-forward ideas, ripe for implementation and activation in your own business, no matter your budget, resources or realm. Ready, set, go!


Seats are going fast. Get your Social School Calgary PHASE 3 TICKET while they last.

Social School Calgary - Phase 1 ticket sold out 2
Social School Calgary - Phase 2 tickets sold out
Social School Calgary - Phase 3 tickets on sale now
SOCIAL SCHOOL CALGARY Phase 4 on sale soon 2
Social School Calgary - Combo ticket on sale now 2
Social School Calgary - Student ticket on sale now 2


Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Calgary will change the way you see the world, and the way the world sees your business.


Don’t miss this stellar crop of leaders, doers and disruptors gracing the Social School Calgary stage, each of them having built entrepreneurial empires, amassed awe-inspiring followings and skilled their way to modern marketing success.

Stay tuned – additional speakers, sessions and surprises added weekly.
Social School Calgary - Roger Kingkade
Roger Kingkade
Founder, Offcourse Golf; Digital Marketing Consultant

With more decades of media, on-air hosting, podcasting and brand development experience than he’d ever let on, Roger is The Social School’s resident expert in strategy, software and practices aimed at increasing digital sales and bottom line growth.


Lizzie MacNeill - The Social School
Lizzie MacNeill
Partnerships, PR & Social Media Lead, Later

Former social media manager @HockeyCanada and @SajeWellness and current partnerships and PR lead at, the world’s #1 Instagram marketing and scheduling platform with more than 2 million users globally, Lizzie brings a wealth of knowledge on how to create content that shines and leverage it to the fullest.


Leon Denenfeld - The Social School
Leon Denenfeld
Digital Marketing Director, Axia FibreNet

As digital lead of a modern marketing team, Leon wears many hats – strategist, researcher, technology application expert and beyond. The Social School’s go-to marketing-technology advisor, he’s on the cutting edge of countless tools modern businesses can use to achieve their goals.


Chantal Crockatt - The Social School
Chantal Crockatt
Principal & Creative Director, Gal Friday Marketing

Chantal’s guiding principle is to help people.  Through her full-service agency Gal Friday Marketing, she helps organizations find their personality, while delivering a world-class blend of traditional-meets-digital marketing and communication services.


Jenelle Peterson - The Social School
Jenelle Peterson
Marketing Strategy & Business Consultant

With a passion for technology, design, and innovation, Janelle’s diverse career path has given her opportunities to work both on client and agency side in a variety of industries from energy and IT to education, health care and consumer goods.


Adam Volk - Social School Calgary website
Adam Volk
SEO Lead, Critical Mass

One of The Social School’s most trusted digital marketing specialists, Adam helps businesses cut through the online noise and achieve meaningful and measurable results using leading technology, compelling content and creative digital strategy.


Social School Calgary - Maria Koutsogiannis
Maria Koutsogiannis
Founder, Food by Maria

Author, blogger, influencer, photographer, FoodByMaria is on a mission to change the way people eat, interact with and understand their food. A refreshing online force on all things fresh, fun and entrepreneurial, Maria doesn’t mince words and most definitely knows how to market.


Jaimie Love - The Social School
Jaimie Love
Marketing & Community Manager, The Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed.


Kelly Doody - The Social School
Kelly Doody
Founder & CEO, The Social School

Kelly is a journalist-turned-diehard digital marketing junkie, and is deeply committed to connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.



Social School Calgary is proudly made possible with the help of our pals.

SOcial School Calgary - Calgary Public Library
Social School Calgary - Calgary Marketing Association
Social School Calgary - Press + Post
Social School Calgary - Critical Mass
Social School Calgary - Jayden Campbell
Social School Calgary - Food by Maria
Social School Calgary - E. & J. Gallo Winery
Social School Calgary - Dark Horse Wine
Social School Calgary - Offcourse Golf
Social School Calgary - Gal Friday
The Ace Class - Social School Calgary
Social School Calgary - Axia

Care to join the ride as a partner or sponsor? We’d love to have you!



There has never been a better time to invest in your brand and business