CALGARY 2018

Social School Calgary 2018 Nov 28

WHEN

Wednesday, Nov 28, 2018
8:00am-4:00pm

WHERE

Calgary Central Library
8 Ave. SE
Calgary, AB

WHO

Marketers, entrepreneurs,
business owners & beyond

Social School Calgary will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2018 and beyond.

Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Alberta’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom.

INDUSTRY EXPERTS AT YOUR DOOR

Alberta’s most hands-on and up-to-speed social media and digital marketing conference.

ESSENTIAL MODERN MARKETING SKILLS

Learn today’s most tactical trends and tips to grow your brand and expand your business.

TOP STRATEGIES, TIMELY TOOLS

Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

7
AWESOME CITIES
63
HANDS-ON WORKSHOPS
72
LIVE INDUSTRY PROS
1550
LIKE-MINDED MARKETERS

AGENDA

Social School Calgary 2018 Nov 28

5:00-7:00pm, Tuesday, Nov. 27 – REGISTRATION & SOCIAL SCHOOL CALGARY KICK-OFF PARTY

Swing by our swanky new Campus in Inglewood for an epic conference kick-off bash with plenty of treats, drinks and surprises. Pick up your welcome kit, mingle with your marketing cohorts and get ready for an unforgettable event the following day! *Please note this is an optional component of the conference, and if you can't make it, you are very welcome to check-in and pick up your pass the following morning onsite instead. Pre-party location: Social School Campus – #200, 1321 9th Ave. SE, Calgary

8:00-9:00am, Wednesday, Nov. 28 – REGISTRATION & MORNING COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action. Location of registration and the remainder of the day: New Central Library, 8th Ave. SE, Calgary

9:00-9:45am – DIGITAL MARKETING STRATEGY

Prepare to learn about the marketing that matters in 2019 and beyond, properly audit your current social and digital platforms and presence, nail down your standout themes from which to create brilliant content for your modern marketing efforts, and how to maximize your reach in the year ahead.

9:50-10:25am – KILLER CONTENT

Gain imperative insight into the essential components of today's most compelling written and visual content, and how to weave captivating campaigns into your annual calendar and day-to-day posts.

10:25-10:40am – CONNECTION BREAK

Refill your coffee, refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:40-11:10am – INSTAGRAM FOR BUSINESS

Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.

11:15-11:35am – LEARNING LAB: EMAIL MARKETING

Prepare to hear unbridled, road-tested advice on the best email marketing, prospect nurturing and automation sequencing practices around.

11:40am-12:00pm – LEARNING LAB: SEARCH ENGINE OPTIMIZATION

Gain exceptionally timely and tactical tips for improving your search rankings both on and off the page, and finally gain a clear understanding of the imperative pieces of this misunderstood puzzle.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and catch our live guests at the breakout Q&A table of your choice!

1:00-1:25pm – FACEBOOK FOR BUSINESS

Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

1:30-1:55pm – LIVE VIDEO & TECHNOLOGY SHOWCASE

Learn how to plan, shoot, post and leverage the most shared, valuable, and high-converting content in the modern marketing landscape through the modern day magic of live video and social media, as well as our top recommends of hardware, software, programs, apps and beyond, so you can end the trial and error and immediately up your game.

2:00-2:35pm – SOCIAL MEDIA SCHEDULING & AUTOMATION

Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and how to measure, analyze and optimize it all.

2:40-3:15pm – BREAKOUT BREAK: BRAND YOURSELF

Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement and elevator pitch through a game-changing guided exercise.

3:15-3:35pm – LEARNING LAB: PAID REACH

Learn precisely how to spend your budget effectively and earn enviable, measurable results and conversions in today's pay-to-play social media and content marketing landscape with this learning-packed lab, ideal for any business big or small.

3:35-4:00pm – LEARNING LAB: BRAND PERSONALITY

Prepare to bring out the human in your business and the heart, soul and personality behind your brand, and end the day than with a high on human connection.

REGISTER

Get your Social School Calgary PHASE 2 TICKET while they last.

SOCIAL SCHOOL CALGARY Phase 1 sold out
SOCIAL SCHOOL CALGARY Phase 2 on sale now
SOCIAL SCHOOL CALGARY Phase 3 on sale soon 2
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SOCIAL SCHOOL Calgary Student ticket 2

BE INSPIRED BY THE POWER OF MODERN MARKETING

Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Calgary will change the way you see the world, and the way the world sees your business.

LIVE GUESTS

Don’t miss this stellar crop of leaders, doers and disruptors gracing the Social School Calgary stage, each of them having built entrepreneurial empires, amassed awe-inspiring followings and skilled their way to modern marketing success.

Stay tuned – additional speakers added weekly!

Chantal Crockatt - The Social School
Chantal Crockatt
Principal & Creative Director, Gal Friday Marketing

Chantal’s guiding principle is to help people.  Through her full-service agency Gal Friday Marketing, she helps organizations find their personality, while delivering a world-class blend of traditional-meets-digital marketing and communication services.

@galfridayyyc

Jenelle Peterson - The Social School
Jenelle Peterson
Marketing Strategy & Business Consultant

With a passion for technology, design, and innovation, Janelle’s diverse career path has given her opportunities to work both on client and agency side in a variety of industries from energy and IT to education, health care and consumer goods.

@petersonjenelle

Jaimie Love - The Social School
Jaimie Love
Marketing & Community Manager, The Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed.

@thesocialschool

Kelly Doody - The Social School
Kelly Doody
Founder & CEO, The Social School

Kelly is a journalist-turned-diehard digital marketing junkie, and is deeply committed to connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

@thesocialschool

PARTNERS

Social School Calgary is proudly made possible with the help of our pals.

SOcial School Calgary - Calgary Public Library
Social School Calgary - Gal Friday
The Ace Class - Social School Calgary

Care to join the ride as a partner or sponsor? We’d love to have you!

 

WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brand and business