THE STARTUP

Build your brand, launch your business, bask in your entrepreneurial success.

Our comprehensive solution for savvy startups big and small – an unprecedented 7-part, 16-week program with everything you need, nothing you don't, and not a penny wasted.

WHAT

Customize your 7-step Startup plan, from brand development to going live

WHEN

Anywhere from 2 to 16 weeks, where you select just the support you need

WHO

Entrepreneurs and startups ready to launch their business live into the world

Program Inclusions

Click on each element below for detailed info and cost.

Week 1-2: Brand & Logo Development

This includes a face-to-face discovery session, the development of 3 logo and brand package options (includes logo, fonts and colours), edits, tweaking and final package delivery for immediate use of the assets in your start-up marketing and communication efforts.
Brand & Logo Development cost: $495

Week 3: Social Branding Kit & Professional Headshot Package

This involves the custom creation and delivery of your start-up social media graphics to count you down towards your site launch, store opening or other launch milestone, as well as a robust suite of custom graphics, banners and imagery to properly brand your social feeds and platforms.
Social Branding Kit cost: $395
This stage also includes the capturing of professional head shots for your company website, bios, social accounts and beyond. (*Should you require product photography or custom imagery for your new website, this can be quoted separately, as we are more than happy to assist and have a full-time photographer on staff.)
Professional Headshot Package cost: $295

Week 4-5: Website Mapping & Copywriting

In the 2 weeks leading up to The Social School’s 2-day Website Launch Lab (taking place in April, June and September 2017), you will be sent a series of guided planning exercises, tools and worksheets so that you may begin honing in on the copy, soundbites, taglines and site wireframing (layout) that you’ll bring to life in the Lab.
Website Mapping and Pre-Launch Lab Copywriting cost: Free (*included in Website Launch Lab fee)

Week 6: Website Build & Launch

Over the course of 2 very hands-on, fully guided days, you will bring your words, images and wireframed website to life, launching it into action on your custom domain at 5pm on day 2 (over champagne, of course).
We will build it on the Squarespace 7 platform, and it will be a fully mobile responsive, multi-page site with all the bells and whistles you could want, and an unlimited ability to add additional pages, features, galleries, e-commerce capabilities and social media integrations as your business grows and your needs demand.
Website Launch Lab cost: $1249 (*See upcoming Website Launch Lab dates here)

Weeks 7-11: Social Media Marketing Training

In this comprehensive 5-course, 5-week program, you will map out a 12-month marketing plan, strategize your social media presence, plans and platforms, learn how to write, publish and schedule posts for social, blog, e-news and beyond, master the art of DIY graphic design, learn how to capture and edit stellar photos and videos from your mobile device, and discover all there is to know about digital marketing and integral paid reach campaigns via Facebook and Instagram. Further, you’ll walk away with a Social Media Marketing Certificate, and the confidence to market your new business like a boss.
Social Media Marketing Training cost: $1249 (*to be completed in-person during one of The Social School’s upcoming semesters, or online as of May 1, 2017)

Weeks 12-15: PR & Media Relations Training

An unparalleled 4-course program that will set you up with all the templates, tools and tips you could possibly need in order to execute your own PR and media outreach campaigns, pitch your stories to your dream media outlets, reporters, influencers and industry publications near and far, and bring your business and brand recognition to a whole new level, while landing all-important earned editorial placements in mainstream media – amazing for your SEO, and fantastic for building recognition and trust.
PR & Media Relations Training cost: $999 (*to be completed in-person during one of The Social School’s upcoming semesters, or online as of July 1, 2017)

Ongoing over the span of 16 weeks – 8 Hours of One-to-One Coaching with Social School Staff

Our team of expert strategists, writers, designers, photographers, publishers and digital advertising specialists are available to you and your partner(s) for consulting, coaching, feedback and support as needed, on everything content marketing, digital marketing and social media-related – and beyond. Consider us your biggest start-up cheerleaders, setting you up for success, nudging you in the right direction, and keeping you on the absolute right branding, PR, marketing and promotional track in the integral weeks before and after your launch.
8 Hours of One-to-One Coaching cost: $1199

Complete 7-step Startup program cost: $5,249

Should you wish to select specific elements from The Startup program that is perfectly fine, and we would be honoured to work closely with you on them.

Should you opt for the complete 7-step Startup program, it is offered at a comprehensive price of $5,249 – a discount of $632 from the price of all items purchased individually.

 Curious to see some of the websites that have come out of our Website Launch Lab? A few of our favourites include:

trueincubator.ca
Small business sales and information-based website built from scratch and launched live in two days flat.

geoffstarling.com
Consulting services site, featuring a custom blog, social media integrations and online course offering.

4ccarpentry.com
Comprehensive entrepreneurial website featuring service offering, blog, social integrations and more.

robertscott.ca
Professional creative portfolio site featuring categorized photo galleries and fully functioning online store.