PUBLIC RELATIONS COURSES

GET READY TO SHOUT FROM THE ROOFTOPS.

Or the coffee shop. Or the mom & pop.

Welcome to the program that demystifies the marketing, PR and media relations industries from top to bottom.

Completed individually or as a four-week certificate, The Social School's unparalleled Public Relations Courses are packed with all the learning, tools and templates you could possibly need to take control of your PR activities and GET NOTICED.

Four powerful courses purposefully built to solidify you as a go-to expert in the eyes of media, a renowned and respected magnet for customers and prospects, and a master of your overall brand, messaging and perception to the world.

Learn Day or Night

Choose your semester
Choose between daytime or evening classes

Location

The Social School
1213 1st St. SW. Calgary, AB

Online Option

Learn at your own pace, in your own space
Individual Courses or Certificate Program

Cost

Individual Courses: $299
Four-Course Certificate Program: $999 (save $197)

SKILLS, TACTICS & TOOLS YOU'LL MASTER

Media Database

A relevant, tailored and up-to-date database of media outlets, press contacts and influencer targets

Planning Tools & Calendars

Comprehensive annual planning calendars that guide your PR, marketing and communications efforts start to finish

Tools, Templates & Examples

Real-world examples of how to best craft and distribute your media materials, event invites and more

PR Industry Expertise

In-depth knowledge of the modern day PR industry, and full understanding of where to focus your efforts

Press Kit & Media Materials

A cohesive voice across all platforms, and the tools to bring your press kit, news release, blog and more to life

Media Training

The skills and knowledge to land great interviews and execute them like a pro, with proper messaging at the fore

Pitching & Storytelling

The crafting of your standout company stories and clear, concise and compelling brand messaging

Practiced Pitching

The knowledge and confidence to pitch your story to a range of reporters, editors and influencers

Full-Circle PR Skills

The ability to leverage your PR activities in ways that move your business, brand and bottom line forward, 365 days a year

ALL COURSES FEATURE

Pre-Course Strategizing

Pre-event worksheets and planning exercises, sent your way a week in advance

Small Group Learning

Six hours of hands-on onsite learning, tailored to launch you into immediate action

Custom Roadmap

Takeaway workbooks, program guides and comprehensive go-forward plan

COMPLETE ALL FOUR PR COURSES INDIVIDUALLY, OR COMBINE THEM INTO ONE PUBLIC RELATIONS CERTIFICATE AND SAVE $197

GET FUNDED

Our Public Relations Certificate program qualifies for Canada-Alberta Job Grant funding.
Learn more, apply for approval and reap the benefits.