A thorough examination of what public relations is, how it’s been turned on its head in recent years and why it’s now anyone’s game. We identify the reasons why it is now more difficult than ever to get your story in front of a journalist, and why it’s also so imperative – and easier, in fact – to take matters into your own hands. You will learn to shape your own brand story, grow your audience, and create a loyal tribe of fans, followers and customers through both traditional media relations tactics and cutting-edge modern day strategies.
This online course is #1 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for this online course, and receive lifetime access to a suite of learning videos, program guides, workbooks, templates and tactical tools – constantly updated and forever keeping you at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, login at any time (forevermore), and let your learning begin!