Lifecycle Marketing and PR – Virtual Course

Lifecycle Marketing and PR – Virtual Course


Prepare to take your PR plans and efforts to the next level by incorporating the imperative concept of ‘Lifecycle PR.’ We’ll look closely at the elements of public relations and media outreach that aren’t necessarily in your control, as well as the amazing, under-utilized things that are. We’ll examine the common denominator in today’s successful PR campaigns, where no one tactic or tool is used in isolation from the others, and the ball isn’t dropped nor the outreach process ended the moment a press release is fired off to the newsroom. We’ll master the concepts of full-circle storytelling, connectivity and engagement, and discuss why you can and should justify time spent on properly executed PR, be you a start-up business or longtime success. 


This online course is #4 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.

Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.


Register for this online course, and receive lifetime access to a suite of learning videos, program guides, workbooks, templates and tactical tools – constantly updated and forever keeping you at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, login at any time (forevermore), and let your learning begin!


Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 6 hours
  • Skill level All level
  • Language English
  • Students 309
  • Assessments Self